Vacant rentals can be a headache for any rental property owner. Finding the right tenants to occupy the space is often the top of worries. But there’s help and it starts with crafting practical property marketing strategies.
To properly market rental properties, there are few things you should do. Keep reading to check out some ideas and tips that can make a huge difference.
Prepare Your Property for Marketing
Before looking for rental marketing ideas, make sure your property stands out. Make each unit photogenic and ready for viewing or virtual tours.
Clean, touch up, paint and repair worn-out fixtures and appliances. If the property is new, audit it to ensure every fixture is in tip-top shape.
Get Familiar With Rental Rates
Prepping your property for marketing can boost its value. It’s a crucial step before establishing what it can rent for. After taking the step, look for a good rental agent for rental analysis services.
Rental rates are most of the time fluctuating. Using the correct rate can ensure your property finds tenants and stays occupied.
Take Photos and Videos of Rental Properties
You’ll need to take high-quality photos and videos when marketing a property. Potential tenants want to see and visualize themselves in your unit. It's beneficial to stage the property with a few furniture pieces to help create the vision for potential renters.
Quality photos and videos can provide an accurate property representation. This can prompt viewers to book a viewing appointment.
Know Who You’re Renting to
It can be overwhelming choosing the right marketing ideas when you don’t have a target audience. A target audience refines your focus and helps you find the right tenants.
Your messaging must align with your audience for successful property marketing. Find out who’s likely to like your neighborhood and the design of your rental properties. What are their age, income, taste, and family status? Having this picture in your head will help you to target potential matches better.
List Your Property With a Realtor
Marketing rental properties can be time-consuming and challenging. Most landlords prefer listing their property with a rental management agent rather than DIYing. Realtors have the time, connection and experience to identify the best tenants.
Most of the time, you only pay after the real estate agents find tenants for your rentals. They also screen tenants which can help reduce rent defaulters.
Promote on Social Media
Visual intense platforms like Instagram and Facebook can be helpful property marketing tools. Your followers can help share your videos or photos. This can help you connect with their networks and speed up your results.
Share your property visuals on your accounts and use rental hashtags for visibility. Add captions that pique your audience’s interest. For example, tell them about the community or social amenities near your properties.
Word of Mouth Marketing
Word of mouth is another effective property marketing strategy. Studies show it can improve marketing effectiveness of campaigns by 54%.
Tell friends and colleagues about your vacant rental properties. They can spread the word and help you save time and marketing costs. If you have existing tenants, ask them to post reviews on your website. 86% of people trust reviews.
Get More Effective Marketing Ideas for Your Rental Properties
It can be overwhelming trying to figure out how to get tenants to rent. Marketing your rental properties properly can help you fill your occupancy much quicker.
Looking for assistance with occupying and managing your property? Contact us for professional property marketing and management help.
